Clik here to view.
Green Business: Where to share your eco-educational messages
There are as many avenues to educating your customers as there are ways to market to them. And the good news is, all your education attempts add up to effective marketing, too! Here are some good...
View ArticleClik here to view.
Do you repeat yourself in your marketing? If not, why not?
How to educate your customers effectively without causing confusion or turning them off Part 3: Repetition Rules Your audience may not have anywhere near your understanding of environmental issues....
View ArticleClik here to view.
Show, don’t just tell, your customers what’s in it for them
How to educate your customers effectively without causing confusion or turning them off Part 2: Show and Tell in your marketing… …but especially show. Try to come up with ways your audience can...
View ArticleClik here to view.
How to Overcome Green Business’s Biggest Marketing Challenge
One of the most difficult challenges we face when selling sustainable products and services is the complexity of sustainability itself. People frequently don’t comprehend the true value of our...
View ArticleClik here to view.
28 Sustainable Ideas for your Green Lumpy Mail Promotion
Following are some ideas for eco-friendly objects you can use in your next 3-D mail campaign, as well as sample concepts for working them into your promotions. Natural objects: Nuts – “I must be nuts...
View ArticleClik here to view.
Creating an effective lumpy mail campaign for your green business
Ever open your mail over the recycling bin? You’re not alone. Nationwide, about 44% of sales letters sent through the mail never get opened. So if you’re trying to minimize your impact on the...
View ArticleGreen Marketing: Are You Selling Your Soul?
A few months back I published a post about a market study entitled Green Marketing: What Works; What Doesn’t – A Marketing Study Of Practitioners. In the study, a significant percentage of marketers...
View ArticleClik here to view.
Out of the Mouths of Babes
Kids develop preferences and beliefs through their experiences. You can help your customers do the same. You know how sometimes kids say the wisest things? The other day I was down in the basement...
View ArticleClik here to view.
The Chrome Scrotum
It's not just a motorcycle... Right after we got married, my husband Dan and I flew out to Oregon with two touring bikes, eight panniers, and as much lightweight camping gear as we could pack in them....
View ArticleClik here to view.
Are Your Green Claims FTC Compliant?
It's a good idea to be aware of FTC guidelines when making green claims in your marketing. In 1992, in response to a flurry of green marketing claims (the first wave of the green deluge we’re now...
View Article
![ONEW – KAKERA -Unmei no Piece- – EP [iTunes Plus M4A]](http://is1-ssl.mzstatic.com/image/thumb/Music221/v4/d0/fb/86/d0fb86a5-ba60-4bea-41fb-7f54c125f518/VEATP-45908.jpg/296x296bb.webp)
